Mangi Come Parli

BRANDING CAMPAIGN TYPOGRAPHY

For this project I created a food branding for a cook-at-home meal kits that provides nonna-quality pasta dishes. Starting from the statement “tangible intangible”, I connected it to the cultural heritage and Italy’s most iconic food: pasta. This project highlights how pasta does embody both the physical (tangible) and non-physical (intangible) elements of Italian culture.  

Reflecting on my journey as an Italian who moved to the United Kingdom to pursue the dream of becoming a designer, I wanted to pay tribute and express my gratitude to those who shaped the person I am today: my grandparents and family 

 
 
 

 

Alessandro

Cardello

 
 
 

I often joke that I’m 100% Made in Italy (though I should probably work on that one) since my life has pretty much always revolved around food, design, and people. I have a deep passion for brand design, motion, and typography, and I love to combine different practices to craft meaningful brand experiences.
 

 

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