BRANDING CAMPAIGN ILLUSTRATION

GAGA is a cross-discipline platform that shines a spotlight on emerging talents from De Montfort University, allowing everyone to celebrate other students and gain recognition for their work. 

To make this project come to life, I combined typography, motion and strategy with the aim of developing a vibrant, inspirational, and inclusive brand, highlighting the commitment to fostering creativity and exploration. The brand speaks with the passionate enthusiasm, encouraging students to push their artistic potential and bring their inner spark to life. 

 
 
 

 

Alessandro

Cardello

 
 
 

I often joke that I’m 100% Made in Italy (though I should probably work on that one) since my life has pretty much always revolved around food, design, and people. I have a deep passion for brand design, motion, and typography, and I love to combine different practices to craft meaningful brand experiences.
 

 

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Pilot House