Outpack was created to make camping more accessible and greener while speaking to a city-based audience. It incorporates a graphic take on an outdoors brand and packaging that is personalised to each customer creating the best response to the space they have in their transport.
I focus on concept innovation and socially conscious projects. With a passion for creating meaningful visual experiences, I strive to blend creativity with purpose, crafting designs that not only captivate but also inspire positive change.