Grace Smith
“Design is the partner of progress, turning vision into action”
Outpack was created to make camping more accessible and greener while speaking to a city-based audience. It incorporates a graphic take on an outdoors brand and packaging that is personalised to each customer creating the best response to the space they have in their transport.
Pilot House
Pilot House was a client brief, to design a brand identity for a new social workspace in Leicester focusing on digital and creative businesses. The response to this was to create a variable and versatile branding system that focused primarily on a dotted grid which three custom typefaces were constructed from. The versatility of this branding system is its greatest strength as it can change and grow with the company and its needs giving the identity more longevity.
Colab
Colab focuses on the idea that clothes should fit you not you change your body to fit clothes and this is why each item brought in would be tailored to the perfect fit before the embellishments are made. Although Colab focuses mainly on body positivity and stopping the impacts of micro trends on the fashion industry the concept is rooted in the ideal of environmentalism and Reduce - Reuse - Recycle as a core value.
