The brief was to focus on an issue which is related to climate change, find and reinforce the meaning of a poem which is related to the issue. The problem found in this case was some foxes around the world were being endangered because of global warming and the climate change is causing them to die from starvation.
My response to this was to create a local campaign targeted at a local audience from Leicester City. This campaign focusses specifically on Leicester's connection to foxes and puts some truth to it.