Debating Society

IllustrationCampaignWellbeing

19 Jun

Written By Lyndsey Webster

BRANDING TYPOGRAPHY

This was a live project I self-initiated with the University of Leicester Debating Society. They wanted a new brand identity, to represent the society and students who attend. I set out by understanding how the society currently do their social media posts. They use Canva to create the posts and they have very limited design experience. So, I created a brief of developing a fresh new identity with templates that can be dropped into Canva and then text can be added easily. I developed a brand guidebook to instruct the society on how best to use the templates and identity. The branding shows off the community spirit of the Debating Society through the use of clear, energetic photography. The typography represents the complexity of these topics and the innovative, boundary pushing ideas to try and come to conclusions in the debates.

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Annabelle Greenway

PORTFOLIO INSTAGRAM LINKEDIN

I'm an experimental designer who loves to push boundaries to come up with innovative solutions to problems. I love information design and innovative, engaging communication strategies. I love using analogue techniques to create my work and combining it with digital processes to deliver exciting outcomes to projects. I thrive off variety and love to continually push myself and the different types of projects that I undertake. I am passionate about sustainability and believe that design can do a lot of good in the world!I'm an experimental designer who loves to push boundaries to come up with innovative solutions to problems. I love information design and innovative, engaging communication strategies. I love using analogue techniques to create my work and combining it with digital processes to deliver exciting outcomes to projects. I thrive off variety and love to continually push myself and the different types of projects that I undertake. I am passionate about sustainability and believe that design can do a lot of good in the world!

DISCOVER MY WORK

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BRANDING
ILLUSTRATION
FASHION
MOTION
UI/UX
CAMPAIGN
WELL-BEING
PACKAGING
TYPOGRAPHY
PHOTOGRAPHY
TRADITIONAL MEDIA

Lyndsey Webster

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