Beautiful Mess

FASHION CAMPAIGN

This was a project set by the fashion retailer: Next. We were tasked with creating a set of surface designs for either SS25 or AW25. I chose to do a spring summer collection, which involved lots of fashion trend research, predictions and in depth consumer profiling. I created a collection called ‘Beautiful Mess’ which fitted into a sub-brand I developed for Next called ‘Next Originals’. This sub-brand honours individuality and champions the consumers individuality. It strives to use all recycled and renewable fibres. This collection includes: aqua-reactive swimming shorts, screen printed designs and bold statement pieces which will last the test of time. I pushed the promotion on this project by incorporating AR and motion into my social media strategy.

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Annabelle Greenway

PORTFOLIO INSTAGRAM LINKEDIN

I'm an experimental designer who loves to push boundaries to come up with innovative solutions to problems. I love information design and innovative, engaging communication strategies. I love using analogue techniques to create my work and combining it with digital processes to deliver exciting outcomes to projects. I thrive off variety and love to continually push myself and the different types of projects that I undertake. I am passionate about sustainability and believe that design can do a lot of good in the world!I'm an experimental designer who loves to push boundaries to come up with innovative solutions to problems. I love information design and innovative, engaging communication strategies. I love using analogue techniques to create my work and combining it with digital processes to deliver exciting outcomes to projects. I thrive off variety and love to continually push myself and the different types of projects that I undertake. I am passionate about sustainability and believe that design can do a lot of good in the world!
 

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• DISCIPLINES

  BRANDING
  ILLUSTRATION
  FASHION
  MOTION
  UI/UX
  CAMPAIGN
  WELL-BEING
  PACKAGING
  TYPOGRAPHY
  PHOTOGRAPHY
  TRADITIONAL MEDIA