Would You Like Something For The Weekend Ma’am?

CAMPAIGN BRANDING

A campaign for Durex that aims to break double standards and a barrier to sexual freedom. Men and women are still judged differently for the same sexual behaviour. Even now only 3% of women carry a condom. A few decades ago, in barbers, men used to be asked “would you like something for the weekend, sir?” and that’s how easy it was for men to have access to condoms. So why is there still a stigma against women who are prepared for safe sex? So Durex asks you: Would you like something for the weekend, madam?

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Diana de Sousa

PORTFOLIO INSTAGRAM

To best describe myself, I usually say I’m a walking collage of every human interaction I've ever had. Every person I’ve met, whether it was a personal or professional connection, a fleeting encounter or a lifelong friendship, has added a little piece to the puzzle that is me as person and as a designer. It’s all about those random, wonderful, and sometimes awkward human connections and interactions that make life so interesting.
 

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